PPC has a number of advantages to businesses of all sizes. Small initial investment. The search engines don’t charge a fee to place or run your ad at site. You only pay for the users that click on the ad. Budget size is up to you. Depending on your site how much you want to invest and what kind of sales or leads you want to generate, you can set your budget as large or small as you like.

PPC can create a level playing field for small businesses, especially if you are smart about picking the right keywords to your site. Your ad might be right above or below a large business or national chain, depending on how much you bid for keywords or phrases and the kind of words you target.